KUNCI ADAPTASI UMKM INDONESIA DI ERA DIGITAL: Panduan Praktis Mengembangkan Kepercayaan Diri dan Orientasi Tujuan Wirausaha untuk Bisnis Berkelanjutan

Authors

Anis Anshari Mas'ud
West Sulawesi University image/svg+xml
Ahmad K
West Sulawesi University image/svg+xml
Andi Putri Tenriyola
West Sulawesi University image/svg+xml

Keywords:

Wirausaha, Panduan Praktis, Bisnis, UMKM Digital, Transformasi Teknologi, Psikologi Wirausaha, Society 5.0

Synopsis

Buku KUNCI ADAPTASI UMKM INDONESIA DI ERA DIGITAL merupakan panduan akademik sekaligus praktis yang membongkar faktor terdalam yang menentukan keberhasilan UMKM dalam era transformasi digital. Berangkat dari riset empiris dan fondasi teori psikologi wirausaha, buku ini menunjukkan bahwa kemampuan adaptasi pelaku usaha tidak hanya bergantung pada teknologi dan pasar, melainkan pada kekuatan sistem diri yang mencakup kepribadian proaktif, harga diri, dan orientasi tujuan. Melalui struktur penulisan yang runtut, mulai dari gambaran digitalisasi nasional, posisi UMKM dalam ekonomi, kerangka mental adaptif, hingga desain penguatan karakter wirausaha, pembaca diajak memahami bahwa keberlanjutan usaha tumbuh bukan dari kecanggihan alat, tetapi dari keberanian untuk belajar, mencoba, gagal, lalu bangkit kembali. Buku ini tidak hanya membahas hasil penelitian secara rinci, namun juga menawarkan langkah implementasi yang dapat diterapkan langsung oleh UMKM, pendamping usaha, akademisi, maupun pembuat kebijakan. Sebuah referensi yang ditulis untuk menjawab satu kebutuhan utama negeri ini: bagaimana membentuk pelaku usaha kecil yang kokoh secara mental, lincah dalam strategi, dan mampu bertahan dalam derasnya perubahan ekonomi digital.

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Published

February 2, 2026

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ISBN-13 (15)

978-634-7063-64-9

How to Cite

Mas'ud, A. A., K, A., & Tenriyola, A. P. (2026). KUNCI ADAPTASI UMKM INDONESIA DI ERA DIGITAL: Panduan Praktis Mengembangkan Kepercayaan Diri dan Orientasi Tujuan Wirausaha untuk Bisnis Berkelanjutan. Penerbit AGMA. https://book.penerbitagma.my.id/index.php/agma/catalog/book/12